Our Mission


We love technology but we love humanity more. Technology was always meant to advance our society and the world we live in but many modern social technologies have stopped us being present, diminished human relationships and distanced us from reality.

We are on a mission to raise awareness and fix the serious issues that anti-social technologies have on humanity. We do this by sharing the creative insight we gain from research and by advising social tech companies on the best way to design products that authentically connect us.

What we do


 We conduct research and knowledge share with academic and professional philosophers, psychologists, social anthropologists and HCI scientists.

CX/UX COnsultancy

We help tech companies maximise sustainable profit by transforming their customer experience and product design to authentically connect users and better society.


COde of ethics

We work with all types of companies in supporting the creation of their code of conduct/ethics to minimise the negative impact technology can have in disconnecting humanity.


Speaking & Media

Our Founder, Stephen Gray, contributes to press articles and comments, has featured on BBC & Sky News and talks live at universities and professional events.

Areas of Interest

Social Media

With 75% of global internet users registered with a social network and one of the highest engagement rates of all internet activity, social media has both a massive reach and impact on society; one that we believe to be mostly negative. It may network us and allow us to easily share content but usage of many of the most popular platforms replaces authentic human connection. This leaves users feeling alone and opens Pandora’s box to further usage of the very thing disconnecting them from real relationships.


27% of new relationships are now started via online dating platforms but we believe this tech has all but killed connecting through chemistry and the subsequent romantic discovery we all deserve. There are dating scammers, real users with no intention of meeting, users that seriously misrepresent themselves and tragically, a disproportionate increase in date related rape and abuse. We do not believe in getting to know someone special via chat or that matching partners can ever be worked out using a machine.


Publishers are making more engaging and addictive products that transpose temporal entertainment into the realm of life absorbing. This can range from back-to-back episodes of a TV series, made seamless by auto-skipping intros and credits, to infinite play-time multiplayer games, designed to best reward those that play the most. Even social games offer a lack of social communication between players other than in fulfilling the games objectives. Esports deceptively wraps all those anti-social gaming hours with a real social cover.

Robotics & Cybernetics

Robotics will eventually force all of us to question what it means to be human. Modern social robots are purposefully built for a deceptive relationship in which we will need them. They are programmed to give us what we want and will not object to our requests leading to a lack of empathy and tolerance for other life. Cybernetics may help those with disabilities to lead able lives but human enhancement beyond this will lead to a deepening of social division.

Virtual Reality

Whilst augmented reality by its very nature assists us in real world, virtual realities will be places to swap our sometimes difficult lives with worlds of social predictability, pleasure and perfection. How long will it take for users to see VR as a replacement to physical connection and why would anyone finding real social interaction tough want to return to reality? Even more worrying is the transference of the same mind from one reality to another and the implications that could have on real-world behaviour.


Whilst modern communication tech has circumvented the realities of space, time and even language, users often use this tech as a substitute instead of an alternative to real social contact even when physical distance is not an issue. Understanding and meaning can be skewed because of the limitation of complex semantics and body language. The always-on syndrome detaches us from mindfulness and focus. Filters and avatars change who we are whilst AI bots deceive us into thinking we are talking to another human.

billion people will be using social networks around the globe in 2019, up from 2.46 billion in 2017


more likely to feel lonely if you use social networks over 58 times a week than those who use the sites under 9 times

million singles are expected to be using online dating around the globe by 2019


of young people are using online dating for confidence-boosting procrastination with no intention of meeting

We believe in Real CSR

A company that designs social technology cannot practise true corporate social responsibility if the products and services they create are not benefitting society in a very physical and real way.

A Real CSR company provides a temporary technology solution that is used in order to increase human-to-human connectivity as opposed to permanently placing the technology between the relationship in a human-to-tech-to-human manner or worse still, permanently replacing the human altogether with a human-to-tech relationship.

We're a social enterprise

We are a business that is trying to change the world for the better. Like any traditional business we aim to make a profit but it’s what we do with our profits that sets us apart – reinvesting them back into our business to create further positive social change. We have been officially recognised as a social enterprise and have membership with Social Enterprise UK.



We have a clear social mission that is set out in our governing documents.


We are controlled and owned by persons with the interests of our social mission.


We reinvest the majority of our profits back into our real social purpose.


We are transparent about how we operate and the impact that we have.

Help Us #KeepItReal

Want to help us create a better society using technology? Show your support for our cause and receive further infomation on how to get more directly involved by submitting your details below:
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Supporters receive:

  • – Social tech news & our opinions
  • – Exclusive access to live events & talks
  • – Invitations to help through survey research